Afni, Putri Nur (2026) PENGARUH PERUBAHAN INDUTRI DAN PERILAKU KONSUMEN TERHADAP TRANSFORMASI DIGITA DI UMKM AYAM GEPREK CIK UNIANG KOTA SUNGAI PENUH. PENGARUH PERUBAHAN INDUSTRI DAN PERILAKU KONSUMEN TERHADAP TRANSFORMASI DIGITAL DI UMKM AYAM GEPREK CIK UNIANG KOTA SUNGAI PENUH. (Unpublished)
![[img]](http://repository.stie-sak.ac.id/style/images/fileicons/text.png) |
Text (Artikel Putri Nur Afni)
ARTIKEL PUTRI NUR AFNIpdf.pdf - Published Version Restricted to Repository staff only Download (2MB) | Request a copy |
Abstract
This study aims to determine and explain how the Influence of Industrial Changes and Consumer Behavior on Cik Uniang's Fried Chicken MSMEs in Sungai Penuh City directly or indirectly. This study is quantitative, the sampling method used is purposive sampling with a research instrument in the form of a questionnaire distributed to 100 respondents who are consumers of Cik Uniang's Fried Chicken MSMEs in Sungai Penuh City. The results of the study show that Industrial Changes have a direct effect on Digital Transformation in Cik Uniang's Fried Chicken MSMEs and Consumer Behavior has a direct effect on Digital Transformation in Cik Uniang's Fried Chicken MSMEs in Sungai Penuh City. Therefore, it means that these two aspects can significantly influence digital transformation, thereby encouraging MSMEs to be more adaptive in facing the dynamics of the digital market. Keywords: Industrial Change, Consumer Behavior, Digital Transformation
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Program Studi Manajemen > Manajemen Pemasaran |
| Depositing User: | Unnamed user with email user_pustaka |
| Date Deposited: | 22 Sep 2026 07:40 |
| Last Modified: | 22 Sep 2026 07:40 |
| URI: | http://repository.stie-sak.ac.id//id/eprint/6035 |
Actions (login required)
 |
View Item |
