PENGARUH KELENGKAPAN PRODUK,HARGA,PENGALAMAN BELANJA TERHADAP KEPUTUSAN PEMBELIAN ALAT-ALAT BANGUNAN DI PASAR TAMIAI

Aida Nur Santi, Hafifah (2023) PENGARUH KELENGKAPAN PRODUK,HARGA,PENGALAMAN BELANJA TERHADAP KEPUTUSAN PEMBELIAN ALAT-ALAT BANGUNAN DI PASAR TAMIAI. Diploma thesis, Sekolah Tinggi Imu Ekonomi Sakti Alam Kerinci.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui : 1) Apakah terdapat pengaruh Kelengkapan Produk terhadap Keputusan Pembelian Alat-alat Bangunan di Toko Bangunan di Pasar Tamiai dan berapa besar pengaruhnya secara parsial. 2) Apakah terdapat pengaruh Harga terhadap keputusan pembelian Alat-alat Bangunan di Toko Bangunan Pasar Tamiai dan berapa pengaruhnya secara parsial. 3) Apakah terdapat pengaruh Pengalaman Belanja terhadap keputusan pembelian Alat-alat Bangunan di Pasar Tamiai dan berapa besar pengaruhnya secara parsial. 4) Apakah terdapat pengaruh secara simultan kelengkapan produk,harga, dan pengalaman belanja di Toko Bangunan Pasar Tamiai. Metodologi penelitian yang digunakan adalah dengan pendekatan deskriptif kualitatif dan deskriptif kuantitaif. Hasil penelitian yaitu; 1) Secara parsial, tidak terdapat pengaruh kelengkapan produk terhadap keputusan pembelian Alat-alat Bangunan di Toko Bangunan Pasar Tamiai. 2) secara parsial terdapat pengaruh harga terhadap keputusan pembelian Alat-alat Bangunan di Toko Bangunan Pasar Tamiai. 3) secara parsial, terdapat sedikit pengaruh pengalaman belanja terhadap keputusan pembelian Alat-alat Bangunan di Toko Bangunan Pasar Tamiai. 4) Secara Simultan, terdapat pengaruh kelengkapan produk, harga dan pengalaman belanja terhadap keputusan pembelian Alat-alat Bangunan di Toko Bangunan Pasar Tamiai. Kata Kunci : Kelengkapan Produk, Harga, Pengalaman Belanja, Keputusan Pembelian. ABSTRACT This study aims to determine: 1) Is there any effect of Completeness of Products on the Purchase Decision of Building Equipment at the Building Shop in Pasar Tamiai and how big is the effect partially.2) Is there an effect of price on the purchasing decision of Building Equipment at the Pasar Tamiai Building Store and how much is the effect partially.3) Is there any effect of Shopping Experience on purchasing decisions of Building Equipment at Pasar Tamiai t and how big is the influence partially.4) Is there a simultaneous influence on product completeness, price, and shopping experience at the Pasar Tamiai Building Store. The research methodology used is a qualitative descriptive and quantitative descriptive approach. The results of the research are;1) Partially, there is no effect of product completeness on purchasing decisions of Building Equipment at thePasar Tamiai Building Shop.2) partially, there is a price effect on the purchasing decision of Building Equipment at the Pasar Tamiai Building Shop.3) partially, there is little influence of shopping experience on purchasing decisions of Building Equipment at the Pasar Tamiai Building Store. Simultaneously, there is an effect of product completeness, price and shopping experience on the purchasing decision of Building Equipment at the Pasar Tamiai Building Store. Keywords: Product Completeness, Price, Shopping Experience, Purchase Decision.

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