PENGARUH INOVASI PRODUK, GAYA HIDUP DAN SIKAP TERHADAP PERILAKU KONSUMEN MENGGUNAKAN SMARTPHONE SAMSUNG DI KEC.PESISIR BUKIT KOTA SUNGAI PENUH

PUTRA, YOPI ARDIAN (2024) PENGARUH INOVASI PRODUK, GAYA HIDUP DAN SIKAP TERHADAP PERILAKU KONSUMEN MENGGUNAKAN SMARTPHONE SAMSUNG DI KEC.PESISIR BUKIT KOTA SUNGAI PENUH. Diploma thesis, STIE SAKTI ALAM KERINCI.

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Abstract

THE INFLUENCE OF PRODUCT INNOVATION, LIFE STYLE AND ATTITUDES TOWARDS CONSUMEN BEHAVIOR USING SAMSUNG SMARTPHONES IN SUBDISTRICT PESISIR BUKIT KOTA SUNGAI PENUH. YOPI ARDIAN PUTRA Supervisor : Zefri Efdison, S.Kom., M.M Study Program Manajemen,Kerinci natural high school of economics. ABSTRACT The development of Samsung mobile phones at this time that is growing rapidly is Samsung Android. Samsung is currently known as the largest android mobile phone manufacturer in the world. The purpose of this study was to see the influence and how much influence there is between product innovation, lifestyle and attitudes towards the behavior of consumers who use Samsung smartphones in Pesisir Bukit District. The population in this study were Samsung smartphone consumers in Pesisir Bukit District with a sample of 86 respondents. The analytical tool used is multiple linear regression with the help of SPSS 24.0. The results of this study indicate that there is a significant influence between product innovation, lifestyle and consumer attitudes on consumer behavior in using Samsung smartphones among consumers in Pesisir Bukit District, either partially or simultaneously. Keyword :Consumer Behavior, Product Innovation, Consumen Attitude

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Program Studi Manajemen > Manajemen Pemasaran
Depositing User: mr pustaka pustaka
Date Deposited: 01 Aug 2024 04:38
Last Modified: 01 Aug 2024 04:38
URI: http://repository.stie-sak.ac.id/id/eprint/2880

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