WAHYUDI HS, AHMAD (2023) PENGARUH KUALITAS PRODUK, LOKASI, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO CIA STORE SERBA 35.000 DESA JUJUN. Diploma thesis, SEKOLAH TINGGI ILMU EKONOMI SAKTI ALAM KERINCI.
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Abstract
Abstrack Following current trends makes clothing appear not stiff, comfortable to wear and pleasing to the eye. In addition, for some people clothing can also be an item that indicates the existence or social and economic level of that person. The discussion in this research method includes types and sources. data, population and sample, data collection methods, and data analysis techniques. . The price offered by the 35,000 all-round Cia store in Jujun Village is cheaper than similar products in the center of the world. Product Quality, Location and Lifestyle have an effect on Purchasing Decisions cia store all-round 35,000 jujun village This means that the better the Product Quality, Location and Lifestyle together, it will have an impact on increasing the Purchasing Decision of cia store all-round 35,000 jujun villages Keywords:Product Quality, Location, Lifestyle, Purchase Decision Abstrak Dengan mengikuti trend masa kini menjadikan pakaian nampak tidak kaku, nyaman dipakai dan sedap dipandang mata.Selain itu, bagi sebagian orang pakaian dapat juga merupakan sebagai barang yang menunjukkan keberadaan atau tingkat sosial dan ekonomi orang tersebut.Pembahasan dalam metode penelitian ini mencakup jenis dan sumber data, populasi dan sampel, metode pengumpulan data, dan teknik analisis data. . Harga yang di tawarkan oleh Cia store serba 35.000 Desa Jujun lebih murah dibandingkan dengan produk sejenisnya yang ada di pusat dunia. Kualitas Produk, Lokasi danGaya Hidup berpengaruh terhadap Keputusan Pembeliantoko cia store serba 35.000 desa jujun Artinya semakin baik Kualitas Produk, Lokasi dan Gaya Hidup secara bersama-sama, maka akan berdampak pada meningkatnya terhadap Keputusan Pembelian toko cia store serba 35.000 desa jujun Kata Kuci : Kualitas Produk, Lokasi,Gaya Hidup,Keputusan Pembelian
Item Type: | Thesis (Diploma) |
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | Program Studi Manajemen > Manajemen Pemasaran |
Depositing User: | mr pustaka pustaka |
Date Deposited: | 17 May 2023 02:24 |
Last Modified: | 17 May 2023 02:24 |
URI: | http://repository.stie-sak.ac.id/id/eprint/418 |
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